The COVID-19 pandemic has spurred technological developments và adoption worldwide & it’s no different in the realm of business intelligence (BI). With more people và businesses shopping online, working online, learning online, and generally moving a huge part of their daily lives online, BI has never been more swamped with data that quantifying the humongous volume of information on the internet in gazillions seems inadequate.

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In this article, we take a look at business intelligence software trends, including market growth, future developments in AI, the convergence of business intelligence & big data, & the next wave in data infrastructure. Hopefully, these trends will help prepare your company to meet a more hyperscale, connected, and data-driven global market in the next few years.

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The enterprise business intelligence software market stands at $22.80 billion in 2021, an 8.5% increase from the previous year. But behind the steady increase in market revenue, BI software vendors will see a gradual decrease in their year-on-year revenue growth rate from 2022, wherefrom a peak of 8.5%, the rate starts to lớn slide lớn 7.8% in 2023 & up lớn 6.8% by 2026 (Statista, 2021).

However, this doesn’t mean fewer companies will be using BI tools in the coming years. In fact, the opposite is true. BI is being well-integrated into organizations’ day-to-day processes to lớn a point where we are seeing a steady increase in the average spend per employee over the years: from $5.06 in năm 2016 to $9.23 in 2026 (Statista, 2021).


1. BI Integration with Other Systems

The industry’s revenue growth slowdown will possibly be caused by BI’s integration with other systems lượt thích ERP và CRM. We’ve seen the same happen with collaboration software, which started off as its own market before evolving into a regular feature of other software categories, such as task management and communication apps. Thus, BI may “lose revenues” lớn ERP and CRM products down the line.

However, don’t expect the BI software industry lớn ride off into the sunset. Rather, we are likely lớn see a vertical enterprise BI market creating its own moat separate from a general BI software market.

Enterprise BI vs. Embedded BI

Panorama Consulting Group noted that an ERP likely has a BI feature but it may not be robust enough for enterprise users. Hence, enterprise BI, one that can handle vast amounts of data & can be tailor-fit khổng lồ an organization’s quality needs, is here lớn stay.

In the meantime, the general BI market is going the way of embedded BI that plugs into other business applications. We get a sense of this vertical-embedded BI ecosphere by looking at the đứng top business intelligence providers spearheaded by SAP SE ($30.16 M in 2020 revenues). Several of them provide embedded analytics on top of enterprise analytics (Xignite, 2021).


The BI market continues to increase in revenue terms, up by 8.5% in 2021 versus the previous year.But starting 2022, the industry growth rate will start to decline possibly because of embedded BI being accounted to lớn other software industries like ERP & CRM.Enterprise BI will become a solid vertical as embedded BI is not robust enough khổng lồ handle huge data volumes.

2. Defensive Artificial Intelligence on The Rise

We are seeing a slight movement in the tóm tắt of offensive and defensive developments driving artificial intelligence in general. Offensive AI points khổng lồ developments that lead lớn transformation and innovation or anything that gives an organization a competitive advantage. On the other hand, defensive AI developments aspire khổng lồ cost-savings or compliance, among others.

Back in 2019, AI drivers were flagrantly offensive at 91.7% versus 8.3% defensive (NewVantage Partners, 2021). We were excited at what AI can create (and still do) & less about what it could protect. Two years hence, và a slew of privacy & security concerns brought about by big data and a hyper-connected world, defensive AI developments have increased khổng lồ 17.3% share, cutting offensive AI outcomes down lớn 82.7%.

Data Security

In the BI ecosystem, we will see more defensive AI developments in the size of security. The fact that 2021 saw a record-breaking number of breaches—Identity Theft Resource Center puts it at 17% more breaches than in 2020—we can only see an uptick in this part of AI space in the coming years.

Already, we see the continuous development in proactive analytics lending to BI advanced neural networks that detect system anomalies before any issues happen. The movie Minority Report comes khổng lồ mind but at a very infant cấp độ where system administrators are alerted khổng lồ a potential user breach based on historical patterns, present context, & a forecast of outcomes.

Ethical AI

Coinciding with beefing up system security, AI, or khổng lồ be specific, ethical AI, is now a thing. Pundits point to several aspects that underline ethical AI, but it’s not hard to lớn imagine privacy being a major driver given the exorbitant regulatory penalties being và to be imposed, by the EU and in the US. Other ethical AI guidelines include “justice và fairness,” “transparency,” “freedom và autonomy” và “sustainability.”

Of course, the bulk of AI developments in BI will still be offensive in nature. Thus, expert AI developments in hyper-automation, system engineering, big data analytics, and virtual assistants will be shaping the đứng top BI systems all in the name of efficiency, productivity, và profitability.


We are seeing more defensive AI developments in the coming years, up to 17.3% in 2021 from 8.3% two years before.Defensive AI developments are focusing around data security & ethical AI.Hyper-automation, system engineering, big data analytics, and virtual assistants will be shaping the top BI systems.

3. Simpler but More Sophisticated smartphone BI

To this day, mobile BI acts as an endpoint extension of BI applications. But if we are to go by the ubiquity of mobile phones và key điện thoại statistics—90% of điện thoại usage is on apps—BI vendors will start going the way of communication apps, which have since pursued a mobile-first strategy to keep up with user preference.

However, the BI infrastructure will still be intact, a điện thoại or web ứng dụng built on a proprietary system. What you’ll see is a more interactive thiết bị di động BI tiện ích far from what we have today, apps that push static data at best.

HTML 5 over Native App

We may see some developers ditching native apps for HTML 5 clients. They are leveraging Rich internet Application nội dung to ensure device compatibility and, of course, user satisfaction.

That’s because users are demanding simpler but purpose-built di động BI apps. We have left the sphere of static BI data push by highly trained analysts và are now in the realm of the casual BI user: John from sales or Pam from logistics, whose main endpoint device for the BI system is the smartphone. They want deeper analytics yet with dashboards & visuals that are easily navigable.

Still, there are forks ahead in the road for BI developers if building simpler but sophisticated di động apps proves cumbersome. In 2021, 32% of users needed online help for business intelligence tools, the fourth-highest among business applications (CSA Research, 2021). An alternate future, one that seemingly contradicts the democratization of BI, is turning the industry on its head spurred by big data: the centralization of business intelligence.

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Most Popular Business Intelligence Software
Casual BI users are demanding more interactive but easy-to-use BI smartphone apps.Developing a powerful mobile BI that can handle big data may prove difficult.Several developers prefer HTML5 over native app as the framework for BI mobile.

4. Big Data Analytics và Business Intelligence Are Converging

More and more we are seeing the boundaries between big data analytics và business intelligence blur.

Big data analytics started as a field of its own, where external unstructured data is processed khổng lồ generate insights. On the other hand, BI, in its traditional sense, refers to lớn the processing of internal business information, for example, sales data, financial reports, and CRM data.

But with business data spilling over khổng lồ social media and the internet of Things, BI is practically processing big data now for business insights.

Big data presents khổng lồ BI huge volumes of diverse datasets from multiple sources và types that can be used for strategy và operations. Consider for a moment the volume of data that’ll be created, captured, copied, và consumed worldwide in 2022: 120 zettabytes (that’s 120 trillion gigabytes) (IDC/Seagate, 2020). That will nearly double by 2025.

Using various tools lượt thích automation, machine learning, & predictive và prescriptive analytics, forward-looking BI solutions consolidate và analyze big data from multiple sources and derive and communicate insights to users for data-driven, real-time decisions.

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BI allows users to run queries và create dashboards và reports based on their current needs leading khổng lồ fewer errors or miscalculations. For example, businesses can personalize music, products, or nội dung for each of the billions of consumers in the world with precision based on social or IoT data, or manage inventory và shipping around market movements down by the hour.

Rise of Analytics-as-a-Service (AaaS)

But with organizations relying more on big data lớn make the right decisions, so too are they finding it expensive khổng lồ parse zettabytes of data. For most companies, managing big data is simply out of their budget.

Enter Analytics-as-a-Service or AaaS.

AaaS provides businesses with end-to-end big data analytics, from data collection to cleaning, organizing, & processing huge và disparate datasets through the internet and tailored-fit to lớn a business specification.

It’s no surprise that Google, IBM, and AWS lead the pack in the AaaS industry, as they have extensive data warehousing & cloud infrastructure to take on big data. In terms of solution vs. Service, AaaS still lags behind enterprise vendors in market share. But AaaS will exhibit the highest CAGR at 40.3% within the 2019-2026 period, enough to lớn cut, & even surpass, the lead of analytics software vendors in the coming years (Allied Market Research, 2019).

By industry vertical, AaaS vendors will see the highest CAGR in the BFSI (banking, financial services, & insurance) sector through 2026, at 32.8%. Other industries exhibiting a CAGR spike in the same period include government và public, healthcare, manufacturing, & retail.

Meanwhile, more companies are expected lớn rely on the AaaS business mã sản phẩm if its predecessor, Software-as-a-Service, is of any indication, where users pay only when they use the service. From $8.38 billion in 2018, AaaS market growth is forecasted khổng lồ increase more than ten times, to lớn $101.29 in 2026 (Statista, 2021). Already, we are seeing first adopters in the BFSI sector. Trailing but predicted to catch up in the next few years are the sectors of retail và wholesale, telecom, I.T., và government. (Verified Market Research, 2020).


BI & big data are converging with the former now able khổng lồ process volumes of external & diverse datasets for predictive và prescriptive analytics.Parsing big data is costly; thus, more companies are turning khổng lồ Analytics-as-a-Service.The banking, finance, insurance sector is most aggressive in adopting AaaS.

5. More Businesses lớn Use Predictive Analytics

The analytics market is fast shaping up around the type of analytics businesses demand. We can slice it into four segments by purpose & in order of complexity:

Descriptive analytics – who or what happenedDiagnostic analytics – explains why it happenedPredictive analytics – suggests what will happenPrescriptive analytics – recommends what to lớn do

Allied Market Research sees a demand surge in predictive analytics, having the highest CAGR as a service at 44.3% through 2026, followed by descriptive analytics and prescriptive analytics. Fewer companies will find the need to lớn get help for diagnostic analytics, as the ability to lớn interpret data fits into the role of any company’s leader.


Predictive analytics has the highest CAGR through 2026 among the types of analytics.Fewer businesses are buying into external diagnostic analytics service.

6. Collaborative Business Intelligence

We stand more confident over the last few years that robots replacing humans will not be as we’ve imagined it, causing massive unemployment. Manufacturing in the US is still robust at 12.5 million employees in 2021, the third-highest employment by industry (retail is at no. 1 followed by government) (Statista, 2021).

Instead of bumping us off the factory floor, next-generation robots are shaping up khổng lồ be excellent colleagues (or underlings) khổng lồ humans. Robots will continue to focus on repetitive tasks but will vị things smarter. The evolving technology framework built on the internet of Things, AI and analytics allows companies to lớn process business intelligence with greater clarity, depth, and precision. Thus, manufacturing is being pushed towards collaborative production, real-time decision-making, predictive and remote maintenance, & simulation and optimization (Statista, 2021).

In the meantime, humans will find themselves doing higher-level tasks such as strategy, management, & design.

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Manufacturing employment is still robust, having the third highest employment by industry.Robots are taking over repetitive labor, while humans are focusing on higher-level tasks that require creativity và strategy.BI will allow for deeper robot-human collaboration in the factory floor.

7. Data Warehouse Modernization

Data-driven decisions are only as good as data integrity, which makes data unique management a critical focus of business intelligence software trends.

We are seeing data warehouse modernization scale exponentially in the coming years to lớn meet the unstoppable onslaught of big data. Pundits put the total date center IP traffic at 20.6 ZB in 2021 (ResearchandMarkets.com, 2020).

To meet the challenge head-on, BI vendors along with the broader analytics industry will continue lớn advance their warehousing tools & systems, as businesses pay close attention lớn the right platform for their needs & data infrastructure.

We shall see further integration of machine learning algorithms in BI processes. AI-powered features will be put to lớn task to lớn manage exhausting warehousing processes, mainly for descriptive analytics và predictive analytics. Tasks such as parsing historical data, data benchmarking, forecast modeling, & simulation of numerous scenarios will be handed over entirely to lớn machine learning. Meanwhile, humans will focus on tasks that require context, creativity, and collaboration, mainly the processes in diagnostic analytics & prescriptive analytics.


Total data center IP traffic hit 20.6 zettabytes in 2021.More advance data warehousing tools và systems are needed fast to lớn meet the challenge of handling the continuous big data surge.BI is leveraging machine learning và AI to manage big data.

8. More Large-Scale Data Centers

The future of data centers sits solid-strong in the realm of hyperscale operators, Google, Amazon, Microsoft, & IBM. Outside of governments, only the tech giants have the financial strength khổng lồ build industry-scale cloud infrastructure.

Between 2020 & 2021, Google, Amazon, & Microsoft have not let up in big-ticket cloud developments. Google has invested $10 billion in the USin 2020. This was dwarfed by AWS’ $35 billion investment in Northern Virginia data centers a year hence.

Likewise, the tech giants are aggressive in expanding not just their data management capabilities, but an entire country’s, too. For instance, Microsoft has announced the multi-year investment plan Digital AmBEtion last November 2021 to lớn scale Belgium’s digitization. We will see similar programs by the tech giants around the globe as they aim to lớn bump up other country’s infrastructure for faster cloud access, advanced data security, and cloud solutions khổng lồ drive regional economies.

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The tech giants Google, Amazon, Microsoft and IBM lead the pack in scaling cloud infrastructure exponentially.Google’s $10 billion investment in cloud development in 2020 was easily overshadowed by Amazon’s $35 billion investment in 2021.Microsoft is helping Belgium fast track the country’s digitization.

How these BI Trends Impact Your Business

These business intelligence software trends 2025 and beyond will propel your business forward with more efficient operations, deeper market insights, and, eventually, more profits. If you haven’t yet, you will benefit from harmonized data with a uniform understanding of data, smooth data distribution between business units, enhanced data privacy and security, and, overall, business intelligence tailored-fit to lớn your specific needs.

But only those who are prepared for a data-driven future will reap the fruits of the next wave of BI trends. This means, your business intelligence is placed on employees with defined roles & responsibilities & data literacy among employees is imposed to make them aware of the devastating effects of improper data handling. Additionally, a quality assurance workflow is ready lớn ensure stringent data governance and, in general, the business assumes a holistic view of the entire data pipeline.

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By Nestor Gilbert

Nestor Gilbert is a senior B2B & SaaS analyst và a chip core contributor at anphukhanganchau.vn for over 5 years. With his experience in software development & extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions khổng lồ help businesses find suitable options for them. Through his work, he aims khổng lồ help companies develop a more tech-forward approach to lớn their operations & overcome their SaaS-related challenges.